The Watch Collection


After several years of research and development, Schon DSGN is proud to be launching The Watch Collection. The watches feature dials, hands and cases manufactured using a hybrid of in house machining and finishing as well as some manufacturing capabilities from local, New England vendors.

Every watch is designed to be customized to the owner’s tastes through the features on the dial and case that are painted or anodized to create a fun pop of color or conversely a more traditional look. Rather than having a sub second, each watch has a running indicator window above 6-o’clock that alternates between lines and dots. 

Inside the watch is a manual wind Doxa 100 caliber movement. Ian found a number of these movements, originally decorated and manufactured by ETA, but never used. The movements are robust, thin and allow for a smaller case construction, a critical component in preserving the integrity of the watch's design vision.

The cases are machined from solid 316 L Stainless Steel or Grade 5 Titanium, and can be prepared with traditional polished finishes or made with a matte look.

Each watch is made to order. Once payment is made, you will be contacted shortly after with an estimated delivery time and options for customization. Feel free to reach out with questions about a watch of your own. 


Technical Specifications: 

Movement: New Old Stock Doxa 100 Caliber- Modified ETA base 
Manual Winding with 
40 Hour Power Reserve at full wind. 

Size: 37 mm diameter (not including crown), 47mm lug to lug distance, 9 mm thick from the case back to crystal and a 18 mm strap size.

Case and case back machined from solid 316 L Stainless Steel or 6Al 4V Titanium.
Dial and Hands machined from Stainless Steel sheet stock, hardened for durability.
Sub second disc made from Titanium with an anodized or painted finish. 
Crystal- Uncoated Sapphire 

Water Resistance:
Watches are pressure tested prior to shipment at 10ATM. 

Manufacturing: Case, case back, hands, dial and movement ring are manufactured in America either by Ian or a local partner, using documentation and designs created for this watch. 

Finishing: All parts receive secondary machining and hand finishes by Ian using processes developed in house to create the textures and finishes you see on the surfaces of the watch and its parts. 

2-2.4 oz depending on strap material.  

Customers will be able to choose from a wide variety of straps in leather and synthetic materials to match their tastes and lifestyle. 


Process: To see these watches evolve through time, check out @the_schon on instagram, where I have documented these watches. This will soon be turned into a series of blog posts.